Paid search that pays back.
Most small business Google Ads accounts are set up once and left running — the same keywords, same bids, same ad copy — while the budget quietly drains. We manage campaigns from the ground up: keyword research, campaign structure, ad copy, conversion tracking, and ongoing optimisation. Fixed monthly fee. No percentage-of-spend billing.
Fixed monthly, not % of spend
The standard agency model charges 10–20% of your ad spend. That means the more you spend, the more they earn — regardless of results. We charge the same fee whether you're spending $1,000 or $5,000/month.
We verify before we spend
Conversion tracking configured and verified before any campaign goes live. If we can't measure what happens after a click, we won't run the campaign. Most agencies skip this step.
Stop the waste before it starts
Negative keyword lists built from day one. Low-intent search terms excluded before they cost money. Budget reaches buyers, not browsers.
Campaign management done properly.
Account & campaign audit
For existing accounts: a full audit identifying wasted spend, poor-performing keywords, missing negatives, and structural issues. Most inherited accounts have at least one significant problem quietly burning budget.
Keyword research & structure
We research the keywords your customers actually use, separate them by intent, and structure campaigns to match. Broad match without strategy is how budgets disappear.
Ad copy & extensions
Multiple ad variations written and tested. Responsive search ads structured to hit Quality Score targets. Extensions set up to maximise ad real estate and click-through rate.
Conversion tracking
Ads without conversion tracking are flying blind. We set up and verify tracking for the actions that actually matter — form submissions, calls, purchases — before any spend goes live.
Ongoing optimisation
Weekly reviews of search term reports, bid adjustments, negative keyword additions, and A/B test results. What's not working gets fixed. What's working gets scaled.
Plain-language reporting
Monthly reports showing what you spent, what you got, and what it cost per lead or sale. No vanity metrics. No hiding behind impressions when conversions are the point.
Where your budget actually goes.
Text ads for high-intent searches. The most direct form and the right starting point for most businesses. Tightly structured ad groups that match intent and control cost-per-click.
Product listings in search results with images and prices. For e-commerce businesses. Requires a clean Google Merchant Centre feed — we handle setup and optimisation.
Visual ads across the Google network. Shown to people who visited your site or match your target audience. Most effective alongside search, not standalone.
Automated campaigns across all channels. Powerful when used correctly — expensive when handed full control without the right asset inputs and audience signals.
Frequently asked questions
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A practical starting budget is $1,000–$3,000/month in ad spend. Below $500/month, most markets don't provide enough data for the algorithm to optimise properly. The right budget depends on your industry, competition level, and cost-per-click — we advise on this at kickoff.
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No. Fixed monthly management fee regardless of what you spend on ads. No percentage-of-spend markup. No incentive for us to increase your budget unless it actually improves results.
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Search campaigns typically generate traffic within 1–2 days of launch. Meaningful conversion data takes 4–8 weeks as the algorithm learns and we optimise based on real performance. Month one is setup and baseline; month two is where real optimisation begins.
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Yes. We start with a full audit to identify what's working, what's wasting budget, and what needs to be rebuilt. We then transition management with minimal disruption to campaigns that are performing.
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Yes. Your ad spend goes directly from your Google Ads account to Google — it never passes through us. You set the budget, increase it, or reduce it at any time. We manage the strategy, you control the investment.
Let's make your ad budget work.
Tell us what you're currently spending, what you're trying to achieve, and whether you have an existing account or are starting from scratch.