Google Ads Management for Small Business
Fixed monthly fee. No percentage-of-spend billing. Clear reporting, working tracking, campaigns built to convert.
Paid Traffic Should Make You Money, Not Waste It
Most Google Ads agencies charge a percentage of your ad spend — typically 10–20% per month. That means the more you spend, the more they earn, regardless of whether campaigns are actually working.
Our packages are fixed monthly pricing. The same fee whether you're spending $1,000 or $5,000/month.
Google Ads can work. The problem is the platform is designed to incentivise spending, not performance. Without proper campaign structure, working conversion tracking, and continuous optimisation, budgets disappear fast with nothing to show for it.
Fixed setup. Working conversion tracking from day one. Monthly reporting that shows spend, results, and cost per conversion — not just impressions.
Negative keyword lists built from the start. Low-intent search terms excluded before they cost money. Budget reaches buyers, not browsers.
Conversion tracking configured and verified before any campaign goes live. If we can't measure what happens after a click, we won't run the campaign.
One monthly fee regardless of your ad budget. No incentive for us to increase your budget unless it actually improves results.
Monthly reports showing what you spent, what you got, and cost per lead or sale. No vanity metrics.
Your ad spend goes directly from your account to Google — it never passes through us. Increase or reduce at any time.
Monthly, 6-month (save 10%), or annual billing (save 15%). Monthly plans cancel with 30 days notice.
When Does Google Ads Make Sense?
Google Ads works best when your customers are already searching for what you sell. If someone types "emergency plumber London" or "accountant for small business Sydney," they are a buyer right now. Google Ads puts you in front of them at that exact moment.
It tends to work less well for products people don't know to search for, or for building brand awareness from scratch. In those cases, social media is often a stronger starting point.
Service businesses, local providers, products people actively search for, time-sensitive offers, businesses with existing demand.
You're building brand awareness from scratch, selling products people don't search for, or targeting by interest and demographic rather than search intent.
Google captures buyers already searching. Social builds the audience that will search later. Coordinated campaigns across both channels typically outperform either alone.
- Google Ads account setup & campaign structure
- 1–2 Search campaigns
- Keyword research & negative keyword list
- Ad copy with 3+ variations per ad group
- Conversion tracking setup & verification
- Monthly performance report
- Monthly optimisation review
- Display or Remarketing campaigns
- A/B ad copy testing
- Bi-weekly reviews
- Everything in Kickstart
- Multiple campaign types (Search + Display or Remarketing)
- Advanced conversion tracking (calls, forms, purchases)
- A/B ad copy testing (2 rounds/month)
- Audience targeting & bid strategy optimisation
- Competitor keyword analysis
- Bi-weekly optimisation reviews
- Detailed cost-per-conversion reporting
- Shopping / Performance Max
- Custom reporting dashboard
- Everything in Growth
- Full-funnel strategy (Search + Display + Remarketing)
- Shopping or Performance Max campaigns
- Advanced audience segmentation
- Weekly optimisation reviews
- Custom reporting dashboard
- Priority support (24-hour response)
- Quarterly strategy reviews
No. If you don't have one, we create it for you as part of the setup. The account is yours — not ours. You have full ownership and access at all times.
It depends on your industry and goals. At kickoff we advise on a realistic starting budget based on your market and competition. A minimum of $500–$1,000/month in ad spend is typically needed to gather meaningful data.
No. You pay Google directly from your own billing account. We never touch your ad budget. Our fee covers management only.
Search campaigns can generate leads within days of launch. That said, the first 4–6 weeks is a data-gathering and optimisation phase. Results typically improve significantly after the first month of active management.
Conversion tracking records what happens after someone clicks your ad — whether they filled in a form, called your business, or made a purchase. Without it, you're spending money blind. We set it up and verify it before any campaign goes live.
Yes. We write all ad copy, including headlines, descriptions, and extensions. We provide multiple variations per ad group and test them over time.
Monthly plans cancel with 30 days notice. You keep full ownership of the account and all campaign data. Nothing is locked in our systems.
Monthly reports covering spend, clicks, conversions, cost per conversion, and key observations. Growth and Pro packages include more detailed breakdowns and bi-weekly or weekly reviews.
Yes. We audit the existing account before starting, identify what's working, what isn't, and present a plan. Most inherited accounts have significant room for improvement.
Yes, on the Ads Pro package. Shopping and Performance Max campaigns are included. For e-commerce businesses, we'd typically recommend starting with Ads Growth and scaling to Pro once baseline performance is established.
Yes, and it often makes sense. Google captures intent — people searching now. Social media builds the audience. Running both with a coordinated strategy typically outperforms either channel alone. We manage both; see our Social Media packages.