Social Media
Podcast Advertising for Small Business
Podcast ads come in two types—host-read and programmatic—with very different CPMs, conversion rates, and attribution challenges. Here's what you need to know before buying.
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Insights from the studio.
Practical thinking on web design, AI, WordPress, Google Ads, and building things that work.
Google Ads
How to Create a Marketing Budget for Small Business
The 5–10% of revenue rule is a starting point, not a strategy. Here's how to build a marketing budget that allocates dollars where they actually return.
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User Generated Content Strategy for Small Business
Most businesses don't get UGC because they don't ask for it. Here's the exact ask framework, where to use it, and how to build UGC into your marketing system.
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Brand Consistency Across Digital Channels
Brand inconsistency isn't a design problem—it's an operational one. Here's the practical system for keeping logos, colors, and tone aligned across every channel.
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Referral Marketing for Small Business
"Tell a friend" doesn't work without incentive and structure. Here's how to build a referral program with the mechanics that actually drive consistent results.
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How to Write Marketing Copy That Converts for Small Business
Most marketing copy fails because it's too clever, too vague, or buries the CTA. Here's how direct response principles fix that for small business owners.
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